I am a freelance writer for hire. I've worked in the outdoor and hardware industries and contributed posts to several online industry magazines and blogs.
I have written 12 eBooks to date on living an active, healthy outdoor lifestyle. Topics include Hiking, Kayaking, Walking, Backpacking, Touring etc.
I am also a freelance artist. I've done graphic design, industrial design, web design and illustration.
Quality communication is the key to engagement. When people read useful, well written articles and posts, they'll know they've found a great resource.
When they've identified what they believe to be a quality resource, they are more comfortable buying products and services and sharing what they've found with others who may be interested.
Some articles are simply informational, others designed to elicit an action or response. I like to think I write in a personal style, like one friend talking to another.
The more personal and emotional a connection, the better.